Anyone who is running a record label has to have a good perspective of what is happening in Latin America, just the way it’s good to know what a Pop-Tart is if you’re selling music in the U.S. But their importance as a hub has grown with the shift within the industry from physical to streaming, because you can do the same thing from Brickell from Buenos Aires. “Sony, Warner and Universal have based their regional head offices there for a long time. “In the last couple of years, Miami has grown in importance as a regional center,” says Tomas Cookman, the director of the L.A.-based Latin alternative label Nacional Records, whose artists include Los Fabulosos Cadillacs, Ana Tijoux and Mexrrissey. mainstream, the city remains critically important to the Latin music industry throughout Latin America - a lucrative market that continues to expand. It’s difficult.”īut even if Miami isn’t an essential stop for acts trying to break through to the U.S. So you’re not talking about one demographic. And although there is a large Latin population here, it’s comprised of subgroups - Venezuelans, Colombians, Chileans, Cubans, Mexicans, Dominicans, Argentines. That’s why you see the same 10 artists getting all the attention, whether on the radio or at concerts. We’re not developing new artists here, because they can’t survive on the economics. “Now you’re either playing a small room or you’re playing the AmericanAirlines Arena. “We’ve lost a lot of venues here,” he says. He says Miami would strengthen its position within the industry if it had a more robust music scene. Abuelita is not going to buy your album, bro.”įernandez now works for BVE 45, a company that helps musicians and artists protect their copyrights via digital downloads and streaming services, which reached an all-time high of 68 million paid subscribers in 2015. Television is important, but that’s not the end game. “Artists think that Telemundo and Univision is giving them exposure, but they’re just getting sound bites. And my biggest regret is that when talent comes here to perform a concert, audiences turn out for all the big stars, but they don’t always support the smaller acts.” It’s just one of several important cities in the U.S., along with New York and Dallas and Chicago and Los Angeles. But that doesn’t mean that if you succeed in Miami, you will succeed everywhere. Miami is a strategic city for artists who want to make it in the U.S., because record labels, television networks and industry people all have offices here. “Is Miami important? Yes, extremely,” he says, pointing out that the Academy and the Latin chapter of the RIAA are both headquartered here. But he doesn’t think the city is to the industry what Hollywood is to movies. They’re there, but no one knows about them.”Ībaroa recognizes Miami’s significance to Latin music. They’re like the eighth passenger in Alien. But it’s almost as if they were underground. Lady Gaga sold out three or four shows at Radio City Music Hall, but Romeo Santos sold out four consecutive concerts at Madison Square Garden. “Justin Bieber sold out three shows at Staples Center in Los Angeles, but Maná has sold out 11,” says Gabriel Abaroa Jr., president and CEO of the 3,000-member Latin Recording Academy. Marc Anthony is launching a new production company, Magnus Media, in Miami. Superstars such as Alejandro Sanz, Juanes and Maná also recorded recent albums here. 1 slot on Billboard’s Top Latin Albums last month, was recorded here. Visualizate, the new album by the Cuban duo Gente de Zona, which debuted at the No. The Latin Recording Academy, which has presented the Latin Grammys since 2000, is based here. record labels - and a slew of independents - having made Miami their headquarters. Today, Estefan’s life is the subject of a Broadway musical, Iglesias has ceded the spotlight to his son Enrique, and there’s no such thing as a Miami sound.īut the Latin music industry has never had a bigger presence in the city, with all three of the major U.S. pop music was infused by the “Miami sound” - upbeat, radio-friendly songs by Gloria Estefan, Jon Secada, Exposé, Willy Chirino and Julio Iglesias, performed in English or Spanish but leavened with a recognizably Hispanic beat. and in Latin music industries.ĬARL the 1980s and 1990s, U.S. Pitbull is one of the few current artists who have achieved major success in the U.S. Recording artists Pitbull, center right, and Prince Royce, center left, perform on stage with dancers at Bayfront Park on New Year’s Eve last year.
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